Examples of advertisments from weekly/monthly magazines.
     (with references and short comments)


  Newsweek No 2627
  27 October 2007, p. 28


  Do not recycle aluminum cans,
  drive a big aluminum can instead!

  Wired
  Jun 2008, p. 48-49


  "A camel can go for 30 days without water.
  A growing economy can't."

  ecomagination.com

  Newsweek No 2629
  10 November 2007, p. 46


  For the next generation (of bears),
  lower your carbon footprint
  (by driving a flexifuel car every day).

  Newsweek No 2622
  22 September 2007, p. 21


  "Strong growth in carbon market."
  "Will business benefit from combating
  climate change?"
  "Climate change policy may harm
  business
."

  Newsweek No 2651
  12 April 2008, p. 0-1


  my 'favourite' advert!
  - cars packed in a shoe box
  - a car is as necessary/common as shoes
  - a car is fashionable

  "'Climatic' air conditioning."

  Newsweek No 2544
  25 March 2006, back cover


  what are ULTIMATE fuels?

  Newsweek No 2621
  15 September 2007, p. 19


  UNDLIEEASDEELD
  macarron chacarron
  that is "unleaded diesel" of course ;)

  Newsweek No 2646
  8 March 2006, p. 0-1


  A hybrid car [placed in a picture with
  trees, flowers and animals]

  Newsweek No 2609
  23 June 2007, p. 21


  "(...) without disturbing the neighbours."
  "(...) protecting marine life"

  (while looking for oil...)

  Newsweek No 2572
  7 October 2006, p. 2


  "drive in neutral"
  "(...) you can now neutralize the
  impact
of your car's CO2 emissions (...)"

  Newsweek No 2649
  29 March 2008, p. 2


  E C O N O M I C S
  maybe eco (oikos = house[hold])
  but still management (= nomos)

  Newsweek No 2648
  22 March 2008, p. 0-1


  A labyrinth-way to a suburban house.

  Wired
  Feb 2007, p. 35


  "Environmentology"
  "Small Oil"
  "environmentally responsible technology"

  Wired
  Jun 2008, p. 105


  "See how green can work for you."

  Newsweek No 2629
  10 November 2007, p. 37


  "The GREENER motoring challenge"
  (greener than just green)

  Nesweek No 2624
  6 October 2007, p. 4


  Getting a little help from nature
  to develop the fuels of the future.
  [photo comparison of a big refinery
  with rapeseed field]

  Newsweek No 2643
  16 February 2008, p. 0-1


  [An idyllic picture of a countryside with
  rural activities, plants, animals and an
  image of a hybrid car hidden in the field]

  Newsweek No 2619
  1 September 2007, back cover

  "Achieve Oneness..."
  "Thanks to the new smart fortwo,
  I lowered my carbon emissions and
  fell in love with a tree."

  [in the photo: a guy hugging a tree
  and a car in the middle of the forest...]

  Newsweek No 2608
  16 June 2007, p. 18-19

  "More horse power. [horseshoe]
  And a smaller carbon footprint."

  Newsweek No 2640
  26 January 2008, p. 0-1


  A car "inspired by nature".

  Newsweek No 2647
  15 March 2008, p. 17


  [a photo of the Earth globe]

  Newsweek No 2599
  14 April 2007, back cover


  "(...) the purity that depends on our
  highly developed chemicals for
  water treatment."

  Newsweek No 2573
  14 October 2006, p. 0-1


  "High performance"
  [a night picture with full moon and wolves]

  "Low emissions"
  [idyllic picture of nature with "Bambi"]

  Newsweek No 2640
  26 January 2008, back cover


  "OUR PLAN(ET)"

  Newsweek No 2619
  1 September 2007, p. 15

  A fragment of the Sistine Chapel ceiling:
  the Hand of God giving life to Adam.

  Ironically, the main cover-article of that
  Newsweek was:
  What's the point of religion?

  Newsweek No 2647
  15 March 2008, p. 0-1


  [a picture of a countryside with trees,
  flowers, river and animals, etc.;
  style of an illustration for children's book]

  Newsweek No 2620
  8 September 2007, p. 19


  Fresher Air [photo of a blue sky]
  Fuel Efficiency
  Quietness [photo of a forest/lake]

  Newsweek No 2611
  7 July 2007, back cover


  "Everybody talks about the environment.
  Renault acts."
  "(...) we are committed to selling
  one million vehicles a year."
  (how great for the environment!)

  BusinessWeek
  October 29, 2007, p. 85


  "Energy-saving, innovation,
  environment-protecting"

  Wired
  Aug 2008, p. 66-67


  "See what we see"
  "We see future where freedom of
  mobility is dependent not on oil, but
  on the ingenuity of visionary minds."

  Newsweek No 2640
  26 January 2008, p. 4


  "(...) not invented yet syndrome..."
  "(...) environmentally friendly fuel..."
  "Real energy solutions for the real world."

  Newsweek No 2648
  22 March 2008, p. 14-15

  "(...) a special kind of creative thinking."

  Newsweek No 2638
  12 January 2008, p. 0


  "(...) is to make our world work in a way
  that sustains everything that is
  wonderful about this planet (...).
  We call it creative problem solving."